For us in the UK, all too often celebrity beauty brands either don’t come to the UK at all, take forever to get here, or cost an obscene amount in customs fees. That’s not the case, however when it comes to Alicia Keys’s new beauty brand Keys Soulcare. The brand is officially available in the UK starting 29 Jan. — no exorbitant shipping fees or bugging your friend who’s travelling stateside to grab it for you — and we couldn’t be more excited.
Keys’s Soulcare is available to buy from Cult Beauty now, which means you can pick up the products whilst shopping some of your other beauty favourites from the retailer.
In the lineup of Keys Soulcare products, you’ll find everything you need for a skin-care, self-care moment including, the Skin Transformation Cream, Sage + Oat Milk Candle, Harmony Mask, Obsidian Facial Roller, and many more.
“We’re so busy all the time that I don’t think we create these small rituals for ourselves. When I’m able to create that space for myself I feel more beautiful, more powerful, more possible. That’s Soulcare,” Keys said in a press release for the launch.
Ahead, shop each of the Keys’s Soulcare products before they sell out.