Liberty London has long been a place for exploration, which is fitting since the founder Arthur Lasenby Liberty wanted to metaphorically dock a ship in the heart of London, inside which would be goods from the world’s most brilliant craftspeople.
For anyone who has stepped foot inside Liberty, which opened its doors in 1924, you feel as if you are taking a trip to a bygone era. To this day, the Tudor-style building is full of interesting edits for shoppers to browse and discover. And the beauty hall is no exception. As Oscar Wilde once said, “Liberty is the chosen resort of the artistic shopper.” Where some department stores aim to offer shoppers everything, Liberty maintains an edit that has you feeling like you’re discovering exciting under-the-radar products before anyone else. Even the big-name brands take on a more magical feel when you’re perusing through the Liberty London beauty hall.
These days, you can stock up on your favourite Liberty London beauty buys online, but with so many products to choose from, we decided to distill it down to the 21 best.