B&M Stores has been forced to remove its Na Na Na Surprise doll after a mum sent a complaint.
The toy, which comes wrapped as a “surprise”, was blasted as “disgusting” by a mum who bought it for her four-year-old daughter.
She purchased the popular doll for £23 from her local branch in Kirkcaldy, Scotland.
But when she unwrapped the gift, her daughter discovered it was dressed in lace underwear and fishnet stockings.
After the woman complained about the purchase, the retailer decided to remove the product from sale.
It has since apologised to the customer “for any offence it may have caused”.
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The mum, who wished to remain anonymous, told The Scottish Sun : “It’s a Surprise doll so you can’t see what it is when you purchase.
“There’s a selection and it’s just random the type of doll you get. They’re dressed differently, they’ve got different styles, if you like.
“But they come with clothes and underneath the clothes they’re wearing what I would say is inappropriate – a lace bra, fishnet tights, ready for a Saturday night.
“I was pretty disgusted. My daughter… was pretty oblivious to the under clothes. There’s a dress as well and a little jacket so she was just excited to put that on. But it’s just not something that you would take out in public anyway.”
(Image: Getty Images)
After complaining to B&M, the woman received a voucher of a sorry gift for the equivalent of what she spent – £23.
She added: “They’re going to be looking into who buys the things in.”
A B&M spokesperson told the publication: “We will be removing this product from our stores.
“We’d like to thank our customer for bringing this to our attention and are sorry for any offence that may have been caused.”