This year hasn’t quite turned out how we expected it to, but with salons and spas closed until further notice, never before have we been so reliant on beauty products to keep our hair, skin, and nails in top shape. In the beginning of 2020, brands launched full force into the new decade, whipping out beauty innovation after innovation; and while things have certainly slowed down a bit due to social distancing measures and disruptions in global supply chains, companies that can have continued to roll out product launches for us discover.
Half-way through 2020 and we’ve seen at-home solutions for brightening up brunette hair, masks that’ll moisturise the face and the hands, and a brand new hairdryer that might just make us dread wash days slightly less. The year of the rat (according to the Chinese calendar) won’t just bring about innovation. The first month of the new decade marked the arrival of legendary curl brand DevaCurl, as well as Amika’s ultra-popular Deep Waver, both which have finally made their way across the pond to the UK. Then there’s Dyson’s much-anticipated straightener, Huda Beauty’s first foray into skin care, and the arrival of brands like Starface, Sun Bum, and Strivectin from across the pond.
Read on to see which beauty product launches we’re most excited about in 2020 — and the ones worth setting a calendar reminder for.