POW! Showbiz
  • POW! Factor
  • POW! Recommends
  • Celebrity
  • Entertainment
  • Beauty
  • Culture
  • Fashion
  • Living
    • All
    • Health
    • Travel
    Vitamin D: Where does Vitamin D come from? Three easy methods to add Vit D to your diet

    Vitamin D: Where does Vitamin D come from? Three easy methods to add Vit D to your diet

    Recipe for quick and easy Biscoff cloud cookies sends foodies into meltdown

    Recipe for quick and easy Biscoff cloud cookies sends foodies into meltdown

    How far will I be able to travel in March?

    How far will I be able to travel in March?

    From Holly Willoughby to Meghan Markle, these are some of the women we’re honouring for International Women’s Day

    From Holly Willoughby to Meghan Markle, these are some of the women we’re honouring for International Women’s Day

    Weight loss: Sleeping through the night will help you lose weight - sleep tips

    Weight loss: Sleeping through the night will help you lose weight – sleep tips

    Bizarre signs threatening to 'out' a cheating husband stuck up on trees and bins

    Bizarre signs threatening to ‘out’ a cheating husband stuck up on trees and bins

    Trending Tags

    • Music
Contact Us
No Result
View All Result
  • POW! Factor
  • POW! Recommends
  • Celebrity
  • Entertainment
  • Beauty
  • Culture
  • Fashion
  • Living
    • All
    • Health
    • Travel
    Vitamin D: Where does Vitamin D come from? Three easy methods to add Vit D to your diet

    Vitamin D: Where does Vitamin D come from? Three easy methods to add Vit D to your diet

    Recipe for quick and easy Biscoff cloud cookies sends foodies into meltdown

    Recipe for quick and easy Biscoff cloud cookies sends foodies into meltdown

    How far will I be able to travel in March?

    How far will I be able to travel in March?

    From Holly Willoughby to Meghan Markle, these are some of the women we’re honouring for International Women’s Day

    From Holly Willoughby to Meghan Markle, these are some of the women we’re honouring for International Women’s Day

    Weight loss: Sleeping through the night will help you lose weight - sleep tips

    Weight loss: Sleeping through the night will help you lose weight – sleep tips

    Bizarre signs threatening to 'out' a cheating husband stuck up on trees and bins

    Bizarre signs threatening to ‘out’ a cheating husband stuck up on trees and bins

    Trending Tags

    • Music
No Result
View All Result
POW! Showbiz
No Result
View All Result

Lady Gaga Becomes Valentino’s Muse For the New Fragrance Voce Viva

by POW! Showbiz
July 16, 2020
2 min read
0
lady gaga red carpet
Share on FacebookShare on Twitter


RELATED STORIES

Vitamin D: Where does Vitamin D come from? Three easy methods to add Vit D to your diet

Vitamin D: Where does Vitamin D come from? Three easy methods to add Vit D to your diet

March 8, 2021
High blood pressure: Warmer homes can decrease hypertension, study shows

High blood pressure: Warmer homes can decrease hypertension, study shows

March 7, 2021

Shutterstock

Valentino’s newest fragrance Voce Viva will be hitting shelves (or your online carts) this September, and the brand has chosen none other than Lady Gaga to front the upcoming campaign. Somewhere between launching her own beauty line and releasing a new album, the singer and actress found time to bring her talents to the famed Italian house. The scent, aptly titled Voce Viva, or Living Voice, was created by Valentino’s creative director Pierpaolo Piccioli and the Valentino Beauty team at L’Oréal.

“Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement. “Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same [as what] our Valentino community stands for. I am so proud for having her in.”

It wasn’t even a question of who would be the icon of the latest fragrance. Garance Delaye, Valentino Beauty global brand president believed she embodied everything that Valentino stands for: individuality, personality, inclusivity—and those Italian roots of hers don’t hurt either. She’s an icon for personal expression, and she’s lending her iconic look and style to the new fragrance. And who knows? Maybe she’ll bring her Grammy-winning voice to the latest Valentino jingle.

A friend of the brand, Lady Gaga has worn Valentino for years, and several times on the red carpet to promote her movie A Star Is Born. And with her sense of style and unique beauty, it’s easy to see why they chose her to be the face of the new scent. “Imagined as a voice to spread a message around the world, Valentino Voce Viva invites everyone to touch hearts, inspire others and live their dreams,” the brand said in a press release. “Expressing the Maison’s values of inclusivity and individuality, Voce Viva celebrates one of the women’s most intimate sense.”

For Valentino, the latest scent is a love letter to the celebration of one’s voice, life, self and style, an embodiment of who Lady Gaga is and everything she stands for. 

Source link

Tags: FragranceGagahealthLadylady gagaMuseValentinosVivaVoceVoce Viva

Recent Stories

  • Vitamin D: Where does Vitamin D come from? Three easy methods to add Vit D to your diet
  • One Direction: Louis Tomlinson promises new career venture ‘won’t’ affect music | Music | Entertainment

Categories

  • Beauty
  • Celebrity
  • Culture
  • Entertainment
  • Fashion
  • Health
  • Living
  • News
  • POW! Recommends
  • The POW! Factor
  • Travel

© 2020 POW! Showbiz

No Result
View All Result
  • POW! Factor
  • POW! Recommends
  • Celebrity
  • Entertainment
  • Beauty
  • Culture
  • Fashion
  • Living