Famous chocolate brand Cadbury have decreased the size of some of the nation’s favourite chocolate bars in an effort to tackle obesity – but the prices have not been reduced.
British-founded Cadbury have elected to downsize best-loved bars Double Decker and Wispa Gold, which will mean that they will be less harmful to the old waistline.
Both bars are currently sold in multipacks and therefore will now be containing 200 calories less per pack.
Boost bars, which contain caramel and biscuit inside, will be subjected to a size reduction, and so will the delicious dark chocolate Bourneville Classic. These bars are also sold in multipacks.
Chomp, Fudge and Curly Wurly bars will also be brought to under 100 calories “over the next few months”, said the confectioner this week.
However, if you think that saving on your calorie count will also mean saving your pennies, you’ll have to think again because there won’t be a price reduction.
According to the NHS, a quarter of adults are obese and a fifth of children aged 10 to 11.
Louise Stigant, the UK managing director at Mondelēz International, the company that owns Cadbury, told The Grocer that she though limiting portion control would be beneficial to tackling childhood obesity and it is “the right approach in terms of helping parents control calories when wanting to treat their children”.
“We feel strongly about playing our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact.”
She continued: “We recognise we must play our part in tackling obesity and are committed to doing so without compromising on consumer choice.”
And if new chocolate goods are what you like to read about, you’ll be pleased to know that Cadbury have just released three new flavours of Dairy Milk chocolate bar, however only one of them will be here to stay.
On 8 July the famed chocolate makers released a blueberry flavour, a crunchy honeycomb and a coconut bar and are asking those who try it to vote for their favourite as part of their Inventor 2020 competition.
Each bar cost £1 on promotion in Tesco shops, so what are you waiting for?
Why not try them all then head to the Cadbury Inventor website, you have until 6 September to vote!